a wedding planning educational program by candice coppola
Are you ready to stop being the best-kept secret in your market?
Learn how to design weddings that wow, market with strategy, and use AI to run a business that looks—and books—like it belongs at the top.
The Planner’s Playbook is your monthly membership to help you elevate your aesthetic, attract high-paying clients, and grow a brand that actually reflects your talent. With expert-led trainings, done-for-you tools, and a community of bold planners like you, you’ll finally have the strategy to back up your talent—and the bookings to prove it.
"This is SO worth the investment and I wish I would've joined sooner!"
— Mae Mallon
"The Playbooks are a gold mine of information and help my business grow in leaps and bounds!"
— desiree adams
have you seen us? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US?
You weren’t born to plan “just okay” weddings
“just okay”
So why are you still booking budget clients who drain your energy—and saying yes to weddings that don’t reflect your style or skill?
It’s not your talent that’s holding you back.
It’s the lack of a real strategy... the kind that positions you as the planner, not just another option.
Because you started this business with a fire in your gut and a vision in your head. You didn’t wait for permission. You didn’t need someone to tell you you were ready.
You just knew, deep down, that you had the eye, the instinct, and the drive to do something extraordinary.
You dreamed of working with clients who trusted your vision. You imagined designing events that made people pause and say, “Wait... who planned this?” You saw yourself leading, creating, growing—not just booking whatever came your way, but curating a business that felt undeniably yours.
And let’s be honest... you wouldn’t have made it this far if you weren’t damn good at what you do.
But talent alone isn’t what builds an in-demand brand.
Strategy does.
Positioning does.
Owning your authority, showing up like a leader, and building systems that support your genius... that’s what changes everything.
And that’s exactly what The Planner’s Playbook was built to help you do.
You didn’t come to play small. Nope.
You want to build something bigger—a thriving, six-figure planning business that supports your lifestyle, not the other way around.
But now that you’ve started booking clients, you’ve got sooooo many questions (it can feel SO overwhelming trying to figure out what’s the right way to plan high-end, magazine-worthy weddings and make good money doing it).
And every new client you book brings up new questions and challenges—making you wonder if you’re really cut out for this whole wedding planning thing...
You might be stuck in a place right now where you're...
But right now, it feels like you’re barely covering expenses—let alone paying yourself what you’re worth.
BOOKING WEDDINGS THAT LOOK GOOD ON PAPER, BUT DON’T LIGHT YOU UP.
They don’t reflect your creativity, your taste, or the kind of work you actually want to be known for.
POSTING, PINNING, AND PLANNING—BUT STILL NOT GETTING SEEN
The right clients aren’t finding you, and the ones who do? They’re asking for discounts, not in depth design proposals that knock their socks off.
Hustling hard to build your brand, gain experience, and make enough money to actually profit
INVESTED IN COURSES, COACHES, AND REBRANDS WITH LITTLE TO SHOW FOR IT
You’ve collected advice... but not a strategy. And now everything feels disconnected.
TIRED OF FEELING BEHIND WHILE OTHER PLANNERS SEEM TO BE BOOKING DREAM CLIENTS
You know you’re talented—but you’re stuck watching less experienced people pass you by.
STARTING TO WONDER IF YOU’RE DOING SOMETHING WRONG
Because this business was supposed to give you freedom—not make you question your worth.
And the question you ask yourself most often is…
If I'm so good at this, why does it feel so hard to stand out?
I want you to know—you can build an in-demand, iconic brand that attracts higher-value clients who trust your vision and happily pay your rates.
Not by working 24/7 or chasing every trend, but by getting clear on your positioning, sharpening your message, and showing up like the creative leader you are. You don’t need more hacks or hustle... you need a strategy that actually reflects the level of work you're capable of. With the right guidance, tools, and support, you can stop second-guessing and start building a brand that stands out, books itself, and finally puts you in the room you were meant to lead.
💓 "I am so glad I found you, Candice! I was feeling so overwhelmed before starting my business and your playbooks have given me the tools and knowledge I needed to make them work for me."
— Taliya Riesterer
How is she in my head?! It's because I get it - and I've been there.
you might be wondering...
Hey there, I’m Candice Coppola! I'm a business coach, skincare junkie and Bravo-holic living my best life on an island in the Caribbean.
Before selling my company in 2019 (to focus full-time on mentoring visionary wedding pros like you), my team and I worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that mattered in our clients' lives.
I started Jubilee Events with NO experience, NO contacts, and no real training or support. Even so, I signed high-end clients from the very start of my business and produced events in excess of $1,000,000.
I went on to write and publish two books, get featured in countless publications, and build a team that supported my business — while I moved to Barbados and married the man of my dreams.
Oh, and I built my wedding planning and design business, Jubilee Events, from zero to six-figures in the first 2 years.
Let’s just say — I know what it takes to run a successful wedding industry business. And I can pretty much plan, design, and coordinate a wedding with my hands tied behind my back.
I've been in the trenches, where you've been. I've bustled hundreds of dresses, laid down linens, kept the crazy under control, and busted my ass to plan events for my clients (and build a powerhouse business I was proud of).
Now, I’m committed to helping wedding planners, like you, gather all the tools you need–with all the shortcuts I wish I had when I started.
I've been through every planning scenario imaginable. And throughout my career, I've learned how to master the art of planning high-end, magazine worthy weddings.
From tented weddings at private estates to destination events on tropical islands, I've helped hundreds of couples plan extraordinary events. And now I’m teaching you the exact formula I used throughout my career to plan high-end weddings like a pro.
I want to teach you how to plan, design, and coordinate your weddings with more ease and creativity. Oh, and give you all the shortcuts you need so you don't have to make the same mistakes that I did.
(although I really don't recommend doing that)
Here's What's Waiting for you When You Join The Planner's Playbook Today
I created The Planner’s Playbook to be the go-to resource I wish I had when building my brand. Inside, you’ll find the tools, training, and support to help you stand out, show up with confidence, and attract premium clients who respect your work—and your rates.
Live Monthly Coaching With Q&A
When you join The Planner’s Playbook, you get a new member added to your team: me! 💁🏼♀️ Imagine what it would be like to have a 12-year veteran in your back pocket, helping plan your weddings in real time.
Members of The Planner’s Playbook enjoy monthly live coaching sessions where all your burning questions get answered. Submit your questions in advance, or join me and your fellow Playbookers on a live call–and get priceless feedback and advice.
Fiercely Supportive Community
Starting and running your wedding planning business can feel overwhelming–and isolating. Our fiercely supportive community of planners and experts are just one click away inside our private group. As a Playbooker, you are encouraged and supported by YOUR fellow planners, so you can receive support 24/7.
So, the next time you have a burning question (like HOW DO I DO THIS?!), all you need to do is ask your fellow Playbookers and our community experts for their advice.
Access To Industry Leaders & Guest Trainings
I love to invite my smart friends and colleagues into The Planner's Playbook to talk shop. Hear straight from the experts on how you can master marketing, create a financial business strategy, improve your SEO, and create a website that converts! When you join us today inside The Planner's Playbook, you'll have exclusive access to some of the best experts in the wedding industry and their insider secrets.
Members Only Private Podcast
As a Playbooker, get access to exclusive podcast episodes where Candice tackles burning questions from the community, shares insights, and delivers actionable advice you won’t hear anywhere else.
This podcast is for members of The Planner's Playbook ONLY - and available exclusively to you as a member!
👯 "I love having a community full of planners at various points in their business that share experiences, knowledge, and passion. We cheer each other on and support through tough situations."
👯 "I love having a community full of planners at various points in their business.
— Paige Robertson
Start Up Power Hour Coaching Call
Just starting out? Our monthly Start-Up Power Hour is dedicated to helping new planners get their businesses off the ground. From refining your website and marketing plan to setting your prices and services, this exclusive hour with Candice will jumpstart your success.
More seasoned members are always welcome to join these calls to share valuable insights with newer planners - and also learn business fundamentals you might have missed.
💓 "I love how Candice is there for us. I have talked to her directly several times. She makes it a point to answer and respond to our community questions and questions in her monthly meetings."
"I love how Candice is there for us. I have talked to her directly several times. She makes it a point to answer and respond to our community questions and questions in her monthly meetings."
— Taliya Michelle
Signature Wedding Design Course
This signature course takes everything I’ve learned from planning million-dollar events and turns it into a clear, repeatable system you can use to design elevated, high-end weddings with confidence.
You’ll master key design principles, learn how to build cohesive color stories, tie together thoughtful details, and create a guest experience that feels luxurious—regardless of budget. From concept to presentation, this is your blueprint to designing like a pro and building a portfolio that books.
Monthly Design Trend Reports
Stay ahead of the trends—so your work never feels outdated or overdone.
Each month, you’ll get a curated breakdown of what’s rising, what’s tired, and how to apply design trends in a way that feels fresh, elevated, and totally your brand. From color palettes to styling details, you'll always know what's next—before your clients ask for it.
These design trends will keep you and your brand on the cutting edge of what's trending before it hits the mainstream.
Monthly AI Tools & Trainings
Smarter workflows. Faster marketing. Less guesswork—thanks to AI that actually works for you.
Each month, you'll get plug-and-play AI shortcuts to help you plan faster, market better, and run your business like a tech-savvy CEO. From custom GPTs built to write your sales emails, to masterclasses on how to use ChatGPT for styled shoot concepts, blog outlines, workflows, timelines, captions, and more—it’s all inside.
Less “prompt overwhelm,” more “holy sht that just saved me 4 hours.”*
The Planner's Design Playbook
Become a confident wedding designer with our step-by-step wedding design course + resources.
The 7 Stages of The Sales Cycle
Learn how to master every stage of the sales cycle in your wedding planning business - and book your next big client!
$399 VALUE
$599 VALUE
The Courses That’ll Get You Booked, Seen & Paid
resources spotlight
Discover the simple strategy for how to use Pinterest as a lead gen - and drive traffic straight to your website.
Blogging For Bookings
The marketing secret behind booked out planners? Blogging and SEO. Learn the strategy to fill up your calendar.
$199 VALUE
$199 VALUE
The Systems To Scale Sets You Up. The Monthly Playbook Keeps You Moving.
Getting instant access to every strategy, template, and training inside inside The Planner's Playbook? That’s your business changing head start. But building a six-figure wedding planning business isn’t just about what you know today, it’s about how you keep growing.
That’s where the monthly Playbook comes in. Every month, we give you fresh strategies, business coaching, and tools to help you refine your process, book higher-end clients, and scale with confidence.
Every month you’ll receive a NEW Playbook straight to your inbox to help you start, scale, and grow your planning business. Filled with tangible and tactile advice we go all-in on the topic of the month to help you sharpen your skills and grow your wedding planning business. You'll fast track your wedding planning business success and grow quicker than if you tried to figure it out on your own.
The Planner's Playbook Framework
When you join The Planner's Playbook today, you'll get immediate access to four of our signature business courses inside the program. Each course comes with it's own videos, workbooks, and resources to help you master these areas of marketing, design, and sales!
Signature Courses on Sales, Marketing & Design
Because I know you’ll love the ongoing support inside The Planner’s Playbook, I’ve packed it with everything you need to keep scaling, booking high-budget clients, and refining your business month after month.
monthly playbook
Each month you'll get a powerful shortcut—whether it’s a custom GPT to help you plan smarter or a tutorial to automate your workflows and reclaim your time.
AI Tools + Shortcuts
No more wondering what to post. Each month, get plug-and-play strategy and topic ideas designed to help you stand out, get seen, and attract premium clients.
monthly marketing plan
Get the answers you need, when you need them. Join our live group coaching sessions each month and get personalized feedback on your most pressing business challenges - straight from Candice!
group coaching calls
Get instant access to foundational trainings on sales, marketing, Pinterest, blogging, and design. These courses give you the tools to market like a pro and build a brand that books.
4 Signature Courses
Learn from the best in the industry. From design strategy to sales psychology, our guest experts bring the goods.
Guest Expert Trainings & Masterclasses
Step-by-step guidance delivered monthly to help you level up your design skills, streamline your systems, and grow with intention—not guesswork.
Exclusive audio coaching, behind-the-scenes insights, and real talk you won’t hear anywhere else—perfect for your next admin day or coffee walk.
Members Only Podcast
Surround yourself with planners who actually get it. Inside our private group, you’ll find collaboration, connection, and 24/7 encouragement.
Fiercely Supportive Community
We'll send you a fresh marketing plan each month.
monthly spotlight
Never worry about what to post again. Our monthly marketing guide is filled with curated ideas and strategic tips to help you engage high-end clients.
From Instagram posts to blog ideas, we’ve got your monthly content calendar covered — so you never wonder what to post again.
The value of everything inside The Planner's Playbook is OVER $8,000...
When you tally it up...
But you’re not going to pay $8,000. You’re not even going to pay half of that...
We know you’re going to love The Planner’s Playbook, which is why we’re making this an easy “yes” for you.
satisfaction
guarantee
100%
Lifetime Access to Systems To Scale Materials – Everything inside The Systems To Scale is yours forever, so you can revisit the strategies, templates, and trainings whenever you need them.
Cancel Anytime Guarantee – Your monthly membership is completely flexible—stay as long as you’re getting value, and cancel anytime if you decide you no longer need ongoing coaching and support. No hassle, no stress—just wedding planner’s honor.
We’re confident that the content, coaching, and community inside The Planner’s Playbook will be a game-changer for your business. But if it’s not the right fit, you’re in control.
Join 400+ other happy planners
"The Planner's Playbook has helped me in so many ways! It's helped my onboarding process and sales process has helped SO much."
I really didn't have a streamlined onboarding process but The Planner's Playbook has helped me find direction and has helped me land more clients.
Alexa Aldana, Pretty Palm Leaf Events
"I'm booking more clients and I feel more confident when I begin working with a new client!"
Haley Norris, Haley Michelle Designs
The Playbooks keep us on our toes, help to grow our businesses and keep us in line with industry standards.
Danielle Armstrong, Danie Marie Events
"Design especially was something that TPP has helped me tremendously with, particularly MAKING A PROFIT...
I cannot tell you how much more "ELEVATED" my design process now feels compared to what it was.
I cannot tell you how much more "ELEVATED" my design process now feels compared to what it was. ALSO I have to say, the first time I asked a rental company about a discount after 4 years of working with them and realizing I left a TON of money on the table was so eye-opening. And for that... Candice, I am very grateful to have you in my life.
Deanna Wheeler, Olive Branch Events Co.
I'm booking more clients and I feel more confident when I begin working with a new client! I feel like I'm starting to get my feet under me on my processes when working with clients.
Over 400 wedding planners have used The Planner's Playbook as their secret weapon to grow their business and their skills.
When you join today, I'll also send you these totally free, exclusive bonuses:
The Wedding Planner Instagram Marketing Bundle
Hundreds of Instagram story, reel, and feed templates that will help you market your business. From engagement templates (think polls and questions) to pinned triptychs, we’ve created tons of marketing templates *just* for wedding planners.
animated ig reels
pinned posts
engagement templates
portfolio templates
ig story recaps
plus so much more
$199 VALUE
wedding planner sales scripts
Inside this Playbook, you’ll find dozens of templates and swipe files to help you book more clients. I’ve included everything from a Contact Form Template to Venue introduction emails. Yeah - it’s everything you need to get your sales process up and running for the rest of 2024! Here’s an overview of what’s waiting for you:
Contact Form Inquiry Flow
Inquiry Follow Up Sequence
Instagram DM Workflow
Venue Outreach Email Workflow
Post Consultation Proposal Delivery & Follow Up
$199 VALUE
You’ve already poured time, money, and energy into building your wedding planning business... now it’s time to make it all pay off.
I don’t want you to waste your time or money trying to figure out all the steps you’ll need to take in order to grow your skills as a wedding planner and designer.
And you’re just one step away from having a wedding planning business that…
Brings in consistent, high-paying clients—so you can hit six figures without overloading your calendar.
Positions you as the go-to planner for high-end weddings, with couples who trust your expertise (and pay accordingly).
Designs gorgeous, magazine-worthy weddings that grace the pages of your favorite bridal magazines, blogs, and IG accounts
Reaches high-end clients who are *dying* to work with you, becoming a sought after brand in your area
Runs like a well-oiled machine, with the right systems, processes and automations in place to support your customers
Gives you the tools to stand out, raise your prices, and grow with confidence—so you're not just planning weddings, you’re building a sought-after brand.
Comes with expert coaching from someone who’s been where you are—and knows exactly what it takes to grow a six-figure business.
Surrounds you with a community of ambitious planners who are scaling right alongside you.
You can join us today inside The Planner’s Playbook.
You can keep spending your free time trying to learn as much as you can–from just about anyone. Downloading free templates, getting sucked into courses that don’t teach you much, or free Facebook groups that don’t offer any real support or knowledge...
Doing work for literally pennies–or worse–for free, wondering how you’re going to make real money being a wedding planner… or...
Take the first step toward booking high-end clients, charging what you’re worth, and running a six-figure planning business with confidence.
When you join today, you’ll unlock everything inside The Planner's Playbook—your complete roadmap to a six-figure wedding planning business.
The Planner's Playbook Systems To Scale
SYSTEMIZE:
- The Asana Wedding Planning System
- The Wedding Design Playbook Course
- The Client & Business Questionnaire Bundle
- Client Communication Canva Bundle
- Signature Full-Service Wedding Planning Process
- Month of Coordination Client Process Playbook
- The Final Prep: Coordinating The Wedding Week
- The New Client Onboarding Experience
- The Wedding Planner Client Dashboard
$799 Value
$599 Value
$399 Value
$399 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$59 Value
PRICING:
- Pricing Your Planning Services For Profit
- The Profitability Estimate Pricing Calculator
- The Ultimate Guide To Wedding Planning Packages
- Service Add-On: Venue Research
- Expanding Your Planning Business With Associate Planners
- The Wedding Rental Strategy
$299 Value
$99 Value
$199 Value
$199 Value
$199 Value
$199 Value
ATTRACT:
- The Pinterest Playbook Course
- The Blogging for Bookings Course
- Styled Shoots Rulebook
- Mastering Tented Weddings Playbook
- Home Weddings 101: The Definitive Guide To Planning Private Estate Weddings
- The Destination Wedding Planning Playbook
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
CONVERT:
- The Sales Playbook Course
- Canva Pricing Guide Template
$399 Value
$59 Value
Limited Time Bonuses
- The Wedding Planner Sales Scripts & Email Templates
- The Wedding Planner Instagram Canva Bundle
Plus, receive these powerful tools to help you start attracting and converting new clients right away!
Ongoing Support, Coaching & New Resources Every Month
- New & Updated Trainings & Tools
- Monthly Group Coaching CallS
To keep your blade sharp and deliver the latest strategies, your ongoing membership to The Planner's Playbook includes these incredible features:
Just $997 for lifetime access
+ $67/month for ongoing support
When you tally it up, the value of everything inside The Planner's Playbook is OVER $8,000...
$199 Value
$199 Value
$199 Value
$497 Value
- Wedding Design Canva Template Pack
- Wedding Day Staffing Formula
- The Strategic Client Offboarding Framework
- Mastering The Wedding Budget
- New Client Onboarding Welcome Guide Canva Template
- Private Podcast
- Monthly Marketing Plan
- Guest Expert Trainings
- Supportive Members Only Community
$99 Value
$199 Value
$397 Value
$99 Value
Just $997 for lifetime access
+ $67/month for ongoing support
Here's What You'll Get Inside The Planner's Playbook:
When you join today, you’ll unlock The All Access Pass—your complete roadmap to a six-figure wedding planning business.
The Planner's Playbook all access pass
SYSTEMIZE:
- The Asana Wedding Planning System
- The Wedding Design Playbook Course
- The Client & Business Questionnaire Bundle
- Client Communication Canva Bundle
- Signature Full-Service Wedding Planning Process
- Month of Coordination Client Process Playbook
- The Final Prep: Coordinating The Wedding Week
- The New Client Onboarding Experience
- The Wedding Planner Client Dashboard
- Wedding Design Canva Template Pack
- Wedding Day Staffing Formula
- The Strategic Client Offboarding Framework
- Mastering The Wedding Budget
- New Client Onboarding Welcome Guide Canva Template
$799 Value
$599 Value
$399 Value
$399 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$59 Value
PRICING:
- Pricing Your Planning Services For Profit
- The Profitability Estimate Pricing Calculator
- The Ultimate Guide To Wedding Planning Packages
- Service Add-On: Venue Research
- Expanding Your Planning Business With Associate Planners
- The Wedding Rental Strategy
$299 Value
$99 Value
$199 Value
$199 Value
$199 Value
$199 Value
ATTRACT:
- The Pinterest Playbook Course
- The Blogging for Bookings Course
- Styled Shoots Rulebook
- Mastering Tented Weddings Playbook
- Home Weddings 101: The Definitive Guide To Planning Private Estate Weddings
- The Destination Wedding Planning Playbook
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
$199 Value
CONVERT:
- The Sales Playbook Course
- Canva Pricing Guide Template
$399 Value
$59 Value
Limited Time Bonuses
Plus, receive these powerful tools to help you start attracting and converting new clients right away!
Limited Time Bonuses
- The Wedding Planner Sales Scripts & Email Templates
- The Wedding Planner Instagram Canva Bundle
Plus, receive these powerful tools to help you start attracting and converting new clients right away!
Limited Time Bonuses
Plus, receive these powerful tools to help you start attracting and converting new clients right away!
Ongoing Support, Coaching & New Resources Every Month
- New & Updated Trainings & Tools
- Monthly Group Coaching Calls
- Private Podcast
- Monthly Marketing Plan
- Guest Expert Trainings
- Supportive Members Only Community
To keep your blade sharp and deliver the latest strategies, your ongoing membership to The Planner's Playbook includes these incredible features:
$199 Value
$199 Value
$199 Value
$497 Value
$99 Value
$199 Value
$397 Value
$99 Value
Just $997 for the all access pass
+ $67/month for ongoing support
- CARISSA CORSI, CARISSA CORSI EVENTS
The Planner’s Playbook helped me restructure my offers, and now I feel confident presenting them in sales calls!"
I save so much time AND I’m booking more clients at higher price points.
Before purchasing The Planner’s Playbook, I didn’t have a signature planning process from start to finish. Now, I have email templates, fillable forms, and an entire streamlined workflow. I save so much time AND I’m booking more clients at higher price points."
– Amanda Wurzer, Reno Tahoe Enchanted Events
– Danielle Armstrong, Danie Marie Events
The playbooks have allowed me to shift my thinking and opened my eyes, especially with my planning packages. I now feel confident charging what I’m worth!"
The Planner’s Playbook has completely transformed how I structure my services and what I charge.
I struggled with pricing, but also how to do practical and logistical things in an easier, faster way while still doing it right. The Planner’s Playbook has completely transformed how I structure my services and what I charge."
– Mariana Duzansky, Forever Wedding Services
I asked our members why they believe you should join The Planner's Playbook today...
click on their profiles to hear from them personally
If you’re considering joining The Planner’s Playbook, I wholeheartedly encourage you to take the leap. Investing in yourself and your business is one of the best decisions you can make. The resources, support, and community you’ll gain access to are invaluable. You’ll find a network of fellow planners who understand the unique challenges you face and are eager to share their experiences and insights. Joining The Planner’s Playbook could be the catalyst that transforms your wedding planning business into something truly remarkable. Don’t hesitate—your dream business is within reach!
Kendra Moran
"If you have big dreams and aspirations, there's no better way than by learning from someone that's already accomplished what you want to do. Not only has Candice accomplished so much, she GENUINELY cares about us and wants us to grow and succeed. She tailors the material to our needs so that we can continue to make progress and make our goals."
Desirée adams
"If you’re thinking about joining, take the leap—you won’t regret it. Especially as a woman of color, your voice, creativity, and perspective matter so much in this industry. There are couples out there who are your ideal clients, waiting for exactly what you have to offer. The Planner's Playbook not only gives you the tools to grow your business but also connects you with a supportive community that genuinely understands your journey. Your creativity deserves to shine, and with the right guidance, you’ll have everything you need to build a business that reflects who you are and serves the people who need you most."
Jaira Murphy
"If you’re looking to learn from experience planners and designers, grow your business and build relationships with other like-minded people, The Planners Playbook would give you all three plus more."
marcia simon alphonso
"Even if you consider yourself a good wedding planner, I think anyone could benefit from PP. I myself struggled to develop systems and processes that worked, and before I always felt there was something missing. It really helps to keep me organized."
alex baillie-david
"If you need support in a planning business, especially if you're newer to the game, this is an absolute must-have. I wish this was around when I first started my business because it was so hard to learn these things on my own!"
sarah brehant
"Just do it. The community is bar none, Candice holds nothing back, & you will be able to truly dream larger than ever before & believe that it’s possible to achieve! PP gives you the tools, support & community you need to make it happen!"
Elizabeth Rabbitt
"Do you want to offer your clients a consistent experience and deliver your services in a way that works every time? Join the Planner's Playbook. Even if you have experience, the Planner's Playbook is a solid foundation to grow your business from. I am so glad I found Candice when I did. I feel so prepared for everything that comes my way. Especially as an overthinker and people pleaser, I have a path to follow that I can take my clients along. And just when I think I have everything I need, BOOM, Candice comes along every month and gives me more resources for my business. And she gets experts to come in and do webinars just for us. It's a steal of a deal. Worth every penny."
Taliya Michelle
Wedding planners who want to book high-end clients, grow to six figures, and run a profitable business with confidence. Whether you're in your first few years or ready to scale, this membership gives you the strategies, tools, and coaching to make it happen—without the guesswork.
You’ll have lifetime access to everything inside the All Access Pass, so you can revisit the trainings, templates, and strategies anytime.
For the monthly membership, you’ll have access to new content, coaching, and support for as long as you’re an active member—and you can cancel anytime.
That’s up to you! With the All Access Pass, you get lifetime access to all past Playbooks and trainings, so you can go at your own pace.
Each monthly Playbook is designed to be actionable and easy to implement, so you can start seeing results without spending hours glued to your screen. Whether you have 30 minutes a week or want to dive in deep, there’s no pressure—just progress.
That depends on how quickly you take action! Many planners start seeing shifts in their business within the first few weeks—whether it’s gaining confidence in their pricing, booking higher-budget clients, or streamlining their workflow.
We’re confident that The Planner’s Playbook will be a game-changer for your business, which is why we offer lifetime access to The All Access Pass and a cancel-anytime policy for the monthly membership.
While we don’t offer refunds, you’re in full control—stay as long as you’re getting value, and if it’s not the right fit, you can cancel anytime. No hassle, no stress—just wedding planner’s honor.
The Planner's Playbook isn't a 1:1 coaching program and there are no private, 1:1 coaching calls offered. But you will get direct feedback from Candice on your business by asking questions in the community and on group coaching calls!
Yes! When you join and pay in full, you’ll get instant, lifetime access to every Playbook, training, and resource inside The Planner's Playbook—so you can dive in right away.
If you select the flex 3-pay plan, you'll unlock all our tools over 3 months. After your third payment, you'll have lifetime access to all the resources.
As an active monthly member, you’ll also receive new Playbooks and coaching every month to keep you growing and scaling your business.
Whoohoo! We're so glad you want to join us inside The Planner's Playbook. To sign up, click one of the bright yellow buttons on this page. You'll be taken to our secure check out form. Once complete, you'll have immediate access to The Planner's Playbook.
We can't wait to welcome you into our community!
Instead of paying $997 upfront, you’ll make three monthly payments of $397. With each payment, more Playbooks and resources unlock—by the third payment, you’ll have full lifetime access to the entire Playbook Library.
Yes—when you enroll in the Flex Pay Plan, you’re committing to all three payments of $397 over the next three months. If a payment fails, access will be paused until it’s completed.
No—your $67/month membership fee is separate and begins after your 30-day trial, giving you access to new Playbooks, live coaching, and community support. You can cancel your $67 monthly membership at any time.
xo,
Candice
When I was just starting out... I wish I had a resource like The Planner’s Playbook to guide me through all the questions that popped up. I could have saved A LOT of time and money learning the wedding planning ropes.
I know how hard you’ve worked to get to where you are today–but I don’t want you to keep working at this pace without having a support system to help you.
Your business deserves to thrive and grow–in whatever direction you want it to.
If you’re *still* reading this, I know you’re feeling called to make some changes in your business (you’re our risk-taker, afterall). Whenever I’m thinking about making a change or an investment in my business, I ask myself - what would life be like for me in one, three, or even six months from now if I decided to make a change?
I want to ask that same question of you.
Just know that you’ve *got* this, and I’m here to support you in growing a profitable wedding planning business with purpose.
I see you out there busting your butt to build and grow your wedding planning business. In fact, I consider you to be the ultimate risk-taker…
The kind of risks YOU take don't come easy. They require confidence, grit, and hard work. All of which, btw, you've got.
Most people don't get as far as you've gotten. How's that? Because most people don't take the risk of starting their own business.
And that's why you're the ultimate risk-taker. There's nothing you can't learn, figure out, or do. Your business is living proof of that.
Pull up a seat–and let’s have a heart to heart. Here’s the truth (straight and with no chaser)…
© 2011- 2025 candice coppola LLC. our website is protected by copyscape. if you copy our work, we will pursue legal action. PRIVACY POLICY | TERMS & conditions | earnings disclaimer