a wedding planning educational program by candice coppola
Are you ready to stop being the best-kept secret in your market?
Learn how to design weddings that wow, market with strategy, and use AI to run a business that looks—and books—like it belongs at the top.
The Planner’s Playbook is your monthly membership to help you elevate your aesthetic, attract high-paying clients, and grow a brand that actually reflects your talent. With expert-led trainings, done-for-you tools, and a community of bold planners like you, you’ll finally have the strategy to back up your talent—and the bookings to prove it.
"This is SO worth the investment and I wish I would've joined sooner!"
— Mae Mallon
"The Playbooks are a gold mine of information and help my business grow in leaps and bounds!"
— desiree adams
have you seen us? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US?
Design Like a Creative Director
Market Like a Standout Brand
Leverage AI Like a Modern CEO
Price, Package & Sell With Purpose
Simplify Your Process Without Losing Your Mind
Attract Clients Who Respect Your Work—And Your Rates
Craft bold, high-end weddings that reflect your clients’ vision and your signature style—so your portfolio finally screams, “This planner gets it.”
Say goodbye to blending in. Learn how to position yourself with confidence, show up with clarity, and attract premium clients who already trust you.
Use smart tools and automations to streamline your workflow, spark ideas, and reclaim your time—without sacrificing quality.
Ditch the guesswork and learn how to price for profit, sell with strategy, and turn inquiries into booked-out calendars (without the awkward sales energy).
Build systems that keep you organized, on-brand, and always one step ahead—so you can deliver five-star experiences with zero burnout
No more ghosting. No more “Can you lower your package?” Just aligned clients who see your value and are ready to invest.
Inside The Planner's Playbook, you'll learn how to:
Are you ready to create an in-demand business and become the go-to planner in your area?
Becoming the best wedding planner in the game follows a proven path…
The Planner’s Playbook is built around three core strategies that transform your business from “just another planner” into a profitable, recognizable brand.
We call them The Playbook Pillars™—because when these three levers are working together, you don’t just plan beautiful weddings…
You build a business that books itself.
Systems &AI
Design
Visibility
You can’t plan high-end weddings with low-end systems.
You’re not struggling because you’re unorganized—you’re struggling because no one ever showed you how to run this thing like a business. Inside The Planner’s Playbook, you’ll get monthly AI tools, custom GPTs, and workflow upgrades that help you plan faster, market smarter, and stay ahead of the chaos. We’ll show you how to use smart tech to automate timelines, create systems you can stick to, and finally run your business like the creative CEO your brand deserves.
This isn’t about making things look pretty. It’s about making your work impossible to ignore.
Luxury clients don’t just want a planner, they want a visionary. Someone who can take scattered Pinterest boards and turn them into a cohesive, elevated experience that feels expensive and fully thought out. Inside the Playbook, you’ll learn how to pitch bold ideas, build compelling visual narratives, and lead with the kind of creative direction that makes people say, “We have to hire her.” This is how you go from safe and standard… to styled, sold-out, and in demand.
Because even the best planner in the world won’t get booked if no one knows she exists.
Marketing isn’t just about visibility—it’s about positioning. You’ll learn how to craft messaging that hits, create content that converts, and build a brand that doesn’t just look good… it makes people trust you, desire you, and pay you. No more winging it on Instagram. No more blending in online. Just a powerful marketing system that attracts premium clients and makes your brand the obvious choice in a sea of “nice options.”
systems & ai
wedding design
visibility
Everything You Need to Grow a Standout Planning Brand—All in One Place
Every month you’ll receive a NEW Playbook straight to your inbox to help you start, scale, and grow your planning business. Filled with tangible and tactile advice we go all-in on the topic of the month to help you sharpen your skills and grow your wedding planning business. You'll fast track your wedding planning business success and grow quicker than if you tried to figure it out on your own.
The Planner's Playbook Framework
When you join The Planner's Playbook today, you'll get immediate access to four of our signature business courses inside the program. Each course comes with it's own videos, workbooks, and resources to help you master these areas of marketing, design, and sales!
Signature Courses on Sales, Marketing & Design
Think of it as your monthly business fuel—designed to help you work smarter, show up stronger, and attract the clients who get your vision.
A plug-and-play marketing plan
We’re talking Instagram post ideas, blog prompts, and strategy notes tailored to what’s working this month—so you can show up with confidence and clarity.
Done-for-you AI tools & custom GPTs
From Pinterest traffic generators to custom GPT wedding planning assistants, you’ll get shortcuts that save hours and keep your business two steps ahead.
A fresh, trend-forward design report
Complete with client-facing moodboards, color stories, and real-world inspiration to help you lead elevated creative conversations.
Every month, you’ll receive a NEW Planner’s Playbook Framework straight to your inbox—packed with tangible, tactical advice to help you design like a creative director, market like a strategist, and run your business like a CEO.
From visual storytelling tips to plug-and-play AI tools and magnetic messaging strategies, each Playbook is designed to sharpen your skills, attract higher-end clients, and help you grow a planning business that actually reflects your talent.
We keep the content on the cutting edge of what's happening in the wedding industry right now, so you're never falling behind the latest trends.
The Planner's Playbook Framework
Inside Your Monthly Framework:
Live Monthly Coaching With Q&A
When you join The Planner’s Playbook, you get a new member added to your team: me! 💁🏼♀️ Imagine what it would be like to have a 12-year veteran in your back pocket, helping plan your weddings in real time.
Members of The Planner’s Playbook enjoy monthly live coaching sessions where all your burning questions get answered. Submit your questions in advance, or join me and your fellow Playbookers on a live call–and get priceless feedback and advice.
Fiercely Supportive Community
Starting and running your wedding planning business can feel overwhelming–and isolating. Our fiercely supportive community of planners and experts are just one click away inside our private group. As a Playbooker, you are encouraged and supported by YOUR fellow planners, so you can receive support 24/7.
So, the next time you have a burning question (like HOW DO I DO THIS?!), all you need to do is ask your fellow Playbookers and our community experts for their advice.
Access To Industry Leaders & Guest Trainings
I love to invite my smart friends and colleagues into The Planner's Playbook to talk shop. Hear straight from the experts on how you can master marketing, create a financial business strategy, improve your SEO, and create a website that converts! When you join us today inside The Planner's Playbook, you'll have exclusive access to some of the best experts in the wedding industry and their insider secrets.
Members Only Private Podcast
As a Playbooker, get access to exclusive podcast episodes where Candice tackles burning questions from the community, shares insights, and delivers actionable advice you won’t hear anywhere else.
This podcast is for members of The Planner's Playbook ONLY - and available exclusively to you as a member!
👯 "I love having a community full of planners at various points in their business that share experiences, knowledge, and passion. We cheer each other on and support through tough situations."
👯 "I love having a community full of planners at various points in their business.
— Paige Robertson
💓 "I love how Candice is there for us. I have talked to her directly several times. She makes it a point to answer and respond to our community questions and questions in her monthly meetings."
"I love how Candice is there for us. I have talked to her directly several times. She makes it a point to answer and respond to our community questions and questions in her monthly meetings."
— Taliya Michelle
Join 700+ other happy planners
"The Planner's Playbook has helped me in so many ways! It's helped my onboarding process and sales process has helped SO much."
I really didn't have a streamlined onboarding process but The Planner's Playbook has helped me find direction and has helped me land more clients.
Alexa Aldana, Pretty Palm Leaf Events
"I'm booking more clients and I feel more confident when I begin working with a new client!"
Haley Norris, Haley Michelle Designs
The Playbooks keep us on our toes, help to grow our businesses and keep us in line with industry standards.
Danielle Armstrong, Danie Marie Events
"Design especially was something that TPP has helped me tremendously with, particularly MAKING A PROFIT...
I cannot tell you how much more "ELEVATED" my design process now feels compared to what it was.
I cannot tell you how much more "ELEVATED" my design process now feels compared to what it was. ALSO I have to say, the first time I asked a rental company about a discount after 4 years of working with them and realizing I left a TON of money on the table was so eye-opening. And for that... Candice, I am very grateful to have you in my life.
Deanna Wheeler, Olive Branch Events Co.
I'm booking more clients and I feel more confident when I begin working with a new client! I feel like I'm starting to get my feet under me on my processes when working with clients.
Over 700 wedding planners have used The Planner's Playbook as their secret weapon to grow their business and their skills.
Plus, you'll receive immediate access to our four signature wedding planning courses.
Become a confident wedding designer with our step-by-step wedding design course + resources.
The 7 Stages of The Sales Cycle
Learn how to master every stage of the sales cycle in your wedding planning business - and book your next big client!
$399 VALUE
$599 VALUE
Discover the simple strategy for how to use Pinterest as a lead gen - and drive traffic straight to your website.
Blogging For Bookings
The marketing secret behind booked out planners? Blogging and SEO. Learn the strategy to fill up your calendar.
$199 VALUE
$199 VALUE
And, we'll send you a fresh marketing plan each month.
Never worry about what to post again.
Our monthly marketing guide is filled with curated ideas and strategic tips to help you engage high-end clients.
From Instagram posts to blog ideas, we’ve got your monthly content calendar covered — so you never wonder what to post again.
With The Planner’s Playbook, you don’t just plan weddings—you build the brand everyone’s trying to copy.
When you join today, I'll also send you these totally free, exclusive bonuses:
The Wedding Planner Instagram Marketing Bundle
Hundreds of Instagram story, reel, and feed templates that will help you market your business. From engagement templates (think polls and questions) to pinned triptychs, we’ve created tons of marketing templates *just* for wedding planners.
animated ig reels
pinned posts
engagement templates
portfolio templates
ig story recaps
plus so much more
$199 VALUE
wedding planner sales scripts
Inside this Playbook, you’ll find dozens of templates and swipe files to help you book more clients. I’ve included everything from a Contact Form Template to Venue introduction emails. Yeah - it’s everything you need to get your sales process up and running for the rest of 2024! Here’s an overview of what’s waiting for you:
Contact Form Inquiry Flow
Inquiry Follow Up Sequence
Instagram DM Workflow
Venue Outreach Email Workflow
Post Consultation Proposal Delivery & Follow Up
$199 VALUE
I'm unlocking the vault of past coaching calls, workshops, and trainings
When you join The Planner’s Playbook, you’ll unlock our archive of over 100+ hours of coaching call replays, masterclass trainings, guest expert webinars, and past workshops that you can watch on demand!
These coaching call replays are straight fire 🔥🔥 and filled with Q&A from our members, exclusive teachings, and help with everything from your website to your sales process.
$999 VALUE
EXCLUSIVE QUARTERLY MEMBERSHIP BONUS!
get the playbook foundations bundle!
Upgrade your membership to quarterly and get our Playbook Foundations Bundle - totally free!
signature full service wedding planning process playbook
the ultimate guide to wedding planning packages
how to price your wedding planning services for profit
$695 VALUE!
When you join The Planner's Playbook and select quarterly payments, I'll send you our most popular Playbook bundle! These Playbooks will help you build your services, price yourself for profit, and create a full service planning process.
select quarterly payments at checkout to receive this bonus!
$199
join now with extra bonuses
quarterly membership
extra bonus!
$67
GET STARTED NOW FOR JUST $67
MONTHLY membership
We know you're going to love The Planner's Playbook.
And that's why you can cancel your subscription to The Planner's Playbook at any time. We know the content, training, community, and coaching inside the program will be a game-changer for your business.
If you're not completely satisfied with the program, you can cancel your membership–wedding planner's honor!
cancel at
any time
guarantee
100%
With the Planner’s Playbook, you'll have everything you need to plan, design, and coordinate high-end weddings.
Training
Community
Action
Support
I'm not joking when I tell you that I've been through *every* wedding planning scenario imaginable.
I know that in order to grow your wedding planning business, you've got to become the best in the game.
Inside The Planner's Playbook, we teach you the in's and out's of wedding planning–including how to design and coordinate
your events.
You can't do business alone–and as long as I'm around, you'll never have to.
I know just how important community is. It's your lifeline as you scale and grow your business. That's why we've built community into The Planner's Playbook–where you'll network with other planners from all over the world.
We're just one click away to offer you support, encouragement,
and advice.
Wanna make progress? You've got to take a step forward.
Inside The Planner's Playbook, you won't just learn how to be the best wedding planner–you'll also have the support system to take action in your business and get shit done.
I know it's hard to find the time to do it all, and that's why we've included our powerhouse planning group workshops.
Ever wish you could just jump on a zoom call with someone you admire, and ask them all your burning questions?
Inside The Planner's Playbook, we offer you the support you need to grow your wedding planning business. Our monthly coaching calls are your opportunity to get direct, personalized feedback from me (hey!) on just about anything.
When you're a Playbooker, you'll always have a trusted mentor to lean on.
Imagine all the things you could accomplish if you had the right resources and support to guide you.
This is why I've created The Planner's Playbook - so you didn't have to try and figure out how to run your wedding planning business alone.
I asked our members why they believe you should join The Planner's Playbook today...
click on their profiles to hear from them personally
If you’re considering joining The Planner’s Playbook, I wholeheartedly encourage you to take the leap. Investing in yourself and your business is one of the best decisions you can make. The resources, support, and community you’ll gain access to are invaluable. You’ll find a network of fellow planners who understand the unique challenges you face and are eager to share their experiences and insights. Joining The Planner’s Playbook could be the catalyst that transforms your wedding planning business into something truly remarkable. Don’t hesitate—your dream business is within reach!
Kendra Moran
"If you have big dreams and aspirations, there's no better way than by learning from someone that's already accomplished what you want to do. Not only has Candice accomplished so much, she GENUINELY cares about us and wants us to grow and succeed. She tailors the material to our needs so that we can continue to make progress and make our goals."
Desirée adams
"If you’re thinking about joining, take the leap—you won’t regret it. Especially as a woman of color, your voice, creativity, and perspective matter so much in this industry. There are couples out there who are your ideal clients, waiting for exactly what you have to offer. The Planner's Playbook not only gives you the tools to grow your business but also connects you with a supportive community that genuinely understands your journey. Your creativity deserves to shine, and with the right guidance, you’ll have everything you need to build a business that reflects who you are and serves the people who need you most."
Jaira Murphy
"If you’re looking to learn from experience planners and designers, grow your business and build relationships with other like-minded people, The Planners Playbook would give you all three plus more."
marcia simon alphonso
"Even if you consider yourself a good wedding planner, I think anyone could benefit from PP. I myself struggled to develop systems and processes that worked, and before I always felt there was something missing. It really helps to keep me organized."
alex baillie-david
"If you need support in a planning business, especially if you're newer to the game, this is an absolute must-have. I wish this was around when I first started my business because it was so hard to learn these things on my own!"
sarah brehant
"Just do it. The community is bar none, Candice holds nothing back, & you will be able to truly dream larger than ever before & believe that it’s possible to achieve! PP gives you the tools, support & community you need to make it happen!"
Elizabeth Rabbitt
"Do you want to offer your clients a consistent experience and deliver your services in a way that works every time? Join the Planner's Playbook. Even if you have experience, the Planner's Playbook is a solid foundation to grow your business from. I am so glad I found Candice when I did. I feel so prepared for everything that comes my way. Especially as an overthinker and people pleaser, I have a path to follow that I can take my clients along. And just when I think I have everything I need, BOOM, Candice comes along every month and gives me more resources for my business. And she gets experts to come in and do webinars just for us. It's a steal of a deal. Worth every penny."
Taliya Michelle
Our members are from all over the globe...
With all the time and money you’ve invested in your business, you deserve to become the best wedding planner in the game.
I don’t want you to waste your time or money trying to figure out all the steps you’ll need to take in order to grow your skills as a wedding planner and designer.
And you’re just one step away from having a wedding planning business that…
Designs gorgeous, magazine-worthy weddings that grace the pages of your favorite bridal magazines, blogs, and IG accounts
Reaches high-end clients who are *dying* to work with you, becoming a sought after brand in your area
Runs like a well-oiled machine, with the right systems, processes and automations in place to support your customers
Confidently helps couples make decisions without the fear of making mistakes
Becomes an industry leader, setting trends for the wedding industry
Is uplifted by a community of wedding planners, who are building their business right alongside you and want to see you succeed
Has the support of a trusted business coach, who's been where you've been and guides you on making the RIGHT decisions to grow your wedding planning business
Moves from side-hustle to full-time gig–becoming a business that’s profitable and recognized
You can join us today inside The Planner’s Playbook.
You can keep spending your free time trying to learn as much as you can–from just about anyone. Downloading free templates, getting sucked into courses that don’t teach you much, or free Facebook groups that don’t offer any real support or knowledge...
Doing work for literally pennies–or worse–for free, wondering how you’re going to make real money being a wedding planner… or...
And take that first step toward sharpening your skills and growing confidence–so that you can plan high-end weddings like a pro.
If you've been in business as a wedding planner for less than five years, The Planner's Playbook was created just for you. If you've been in busy longer, but you're craving new eyes on your business and a fresh perspective - our program will be a great fit for you, too!
You'll have access to The Planner's Playbook–including your monthly trainings, the community, coaching calls, and workshops–for as long as you're a subscribed member. All our educational materials can be downloaded and saved to your computer, too.
This is a go at your own pace training–so as much time as you want! On average, expect to spend 2-4 hours a month working through your Playbook, engaging in the community, and attending our Office Hours.
If you implement the strategies inside The Planner's Playbook, I guarantee you'll see IMMEDIATE results. Yes–results right away *pinky swear* We do our best to cut through all the fluff and get straight to the good stuff - so you can keep making progress.
Due to the digital nature of the product, there are no refunds available for The Planner's Playbook. We have a 100% cancel at any time guarantee. Don't love the program or no longer need the materials? You can cancel your subscription at any time.
The Planner's Playbook isn't a 1:1 coaching program and there are no private, 1:1 coaching calls offered. But you will get direct feedback from Candice on your business by asking questions in the community and on group coaching calls!
When you join The Planner's Playbook as a monthly member, you'll receive the current month's Playbook and the ability to purchase past Playbooks at a deeply discounted price! This gives you a chance to pick up past resources that you need at the best price available.
Whoohoo! We're so glad you want to join us inside The Planner's Playbook. To sign up, click one of the "I'm ready to get started" buttons on this page. You'll be taken to our secure check out form. Once complete, you'll have immediate access to The Planner's Playbook.
We can't wait to welcome you into our community!
Everything You Need to Grow a Standout Planning Brand—All in One Place
— Regina Burrus
Every month you’ll receive a NEW Playbook straight to your inbox to help you start, scale, and grow your planning business. Filled with tangible and tactile advice we go all-in on the topic of the month to help you sharpen your skills and grow your wedding planning business. You'll fast track your wedding planning business success and grow quicker than if you tried to figure it out on your own.
The Planner's Playbook Framework
When you join The Planner's Playbook today, you'll get immediate access to four of our signature business courses inside the program. Each course comes with it's own videos, workbooks, and resources to help you master these areas of marketing, design, and sales!
Signature Courses on Sales, Marketing & Design
monthly playbook
Each month you'll get a powerful shortcut—whether it’s a custom GPT to help you plan smarter or a tutorial to automate your workflows and reclaim your time.
AI Tools + Shortcuts
No more wondering what to post. Each month, get plug-and-play strategy and topic ideas designed to help you stand out, get seen, and attract premium clients.
monthly marketing plan
Get the answers you need, when you need them. Join our live group coaching sessions each month and get personalized feedback on your most pressing business challenges - straight from Candice!
group coaching calls
Get instant access to foundational trainings on sales, marketing, Pinterest, blogging, and design. These courses give you the tools to market like a pro and build a brand that books.
4 Signature Courses
Learn from the best in the industry. From design strategy to sales psychology, our guest experts bring the goods.
Guest Expert Trainings & Masterclasses
Step-by-step guidance delivered monthly to help you level up your design skills, streamline your systems, and grow with intention—not guesswork.
Exclusive audio coaching, behind-the-scenes insights, and real talk you won’t hear anywhere else—perfect for your next admin day or coffee walk.
Members Only Podcast
Surround yourself with planners who actually get it. Inside our private group, you’ll find collaboration, connection, and 24/7 encouragement.
Fiercely Supportive Community
Get your hands on hundreds of Instagram templates - my gift to you for joining us!
Level-up your sales process with my wedding planner sales scripts. Email templates, DM templates and so much more!
Unlock the replay vault filled with invaluable trainings, masterclasses, and coaching.
Plus these limited time bonuses - but only if you join today:
01
instagram canva bundle
Hundreds of Instagram story, reel, and feed templates that will help you market your business. From engagement templates (think polls and questions) to pinned triptychs, we’ve created tons of marketing templates *just* for wedding planners.
02
planner sales scripts
Inside this Playbook, you’ll find dozens of templates and swipe files to help you book more clients. I’ve included everything from a Contact Form Template to Venue introduction emails.
03
04
unlocking the vault
When you join The Planner’s Playbook, you’ll unlock our archive of over 100+ hours of coaching call replays, masterclass trainings, guest expert webinars, and past workshops that you can watch on demand!
foundations playbook bundle
As an added bonuses for quarterly access members, I'm giving you our three most popular playbooks - for free! Learn how to structure your full service client journey, create planning packages, and price yourself for profit.
quarterly membership exclusive!👇🏼
The value of everything available to you in The Planner's Playbook is well over $5K...
Monthly coaching calls with Candice
....valued at $499
Monthly Playbook filled with strategies
....valued at $199
Monthly AI tools & systems
....valued at $299
Guest expert trainings from industry leaders
....valued at $299
4 Signature self-paced courses
....valued at $1,999
Monthly marketing plan
....valued at $199
Private, members only podcast
....valued at $99
Private, members only comunity
....valued at $99
All the incredible bonuses you'll receive
....valued at $1,447
Today's Price:
$199
join now with extra bonuses
quarterly membership of
extra bonus!
$67
GET STARTED NOW FOR JUST $67
MONTHLY membership
We know you're going to love The Planner's Playbook.
And that's why you can cancel your subscription to The Planner's Playbook at any time. We know the content, training, community, and coaching inside the program will be a game-changer for your business.
If you're not completely satisfied with the program, you can cancel your membership–wedding planner's honor!
cancel at
any time
guarantee
100%
xo,
Candice
When I was a growing wedding planner... I wish I had a resource like The Planner’s Playbook to guide me through all the questions that popped up. I could have saved A LOT of time and money learning the wedding planning ropes.
I know how hard you’ve worked to get to where you are today–but I don’t want you to keep working at this pace without having a support system to help you.
Your business deserves to thrive and grow–in whatever direction you want it to.
If you’re *still* reading this, I know you’re feeling called to make some changes in your business (you’re our risk-taker, afterall). Whenever I’m thinking about making a change or an investment in my business, I ask myself - what would life be like for me in one, three, or even six months from now if I decided to make a change?
I want to ask that same question of you.
Just know that you’ve *got* this, and I’m here to support you in growing a profitable wedding planning business with purpose.
I see you out there busting your butt to build and grow your wedding planning business. In fact, I consider you to be the ultimate risk-taker…
The kind of risks YOU take don't come easy. They require confidence, grit, and hard work. All of which, btw, you've got.
Most people don't get as far as you've gotten. How's that? Because most people don't take the risk of starting their own business.
And that's why you're the ultimate risk-taker. There's nothing you can't learn, figure out, or do. Your business is living proof of that.
Pull up a seat–and let’s have a heart to heart. Here’s the truth (straight and with no chaser)…
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