free masterclass - available for a limited time!
Packages, Messaging & Sales Strategies for a Shifting Wedding Industry
For a limited time, you can watch the full 80-minute session for free below:
You’re feeling the shift, right?
Inquiries are quieter. Buyers are pickier. Couples say they want “event management,” but their expectations scream full-service.
And every venue, DJ, and caterer suddenly thinks they’re a planner.
You’re not imagining it. The market really is changing — fast. And the planners who adapt now are the ones who’ll keep winning the clients everyone else is losing.
This masterclass breaks down exactly what’s changing, why it’s happening, and how to rework your packages, your messaging, and your sales strategy so you stay competitive in 2026 and beyond.
What You’ll Learn
01
The Market Shift You Can’t Ignore
Why the gap between event management and full-service is widening — and what today’s couples actually want from each tier.
02
The New Buyer Psychology of Gen Z & Millennials
What today’s engaged couples value, what they’re tired of, and why simplicity, transparency, and authority matter more than ever.
03
How to Reposition Your Services for 2026+
A step-by-step breakdown of how to talk about your services in a way that sells.
Worried your services or sales process feel outdated
Noticing fewer inquiries — or lower budgets — than previous years
Ready to innovate, not cling to old models
Tired of clients asking for full-service help at event-management pricing
This masterclass is for you if you're a wedding planner who is:
Meet Your Instructor
Candice Coppola
Wedding industry thought leader, educator, former luxury planner, host of The Power in Purpose podcast, and creator of The Planner’s Playbook.
For 16+ years, Candice has helped planners elevate their creative direction, sell with confidence, and build profitable planning businesses without burning out. Her coaching blends bold strategy, design expertise, and smart use of AI — helping planners stay relevant in a fast-changing industry.
have you seen us? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US? HAVE YOU SEEN US?
(All pulled directly from the chat.)
“Really helpful as always! I’m already rethinking my services and messaging based on this.”
"Wow… this was so freakin true. Every point hit. So helpful. Love love!!! Thank you so much Candice. I have a lot to update!"
“This confirmed so many things I have been seeing and feeling but didn't put together.
“You. Are. A. Goddess!!!! Thank you so much for this masterclass. Every time to teach I learn SO MUCH!"
This was SOO good. Honestly, I feel like no one in our industry talks about evolving, and hearing Candice say it so clearly was refreshing and exciting. This class confirmed so many things I’ve been feeling.
🧡
“I’m about 65% full for next year, and after this class I know exactly where I need to step up my design game. Thank you SO. MUCH. CANDICE!! What would we do without you?!
What Planners Said During the Live Session
sAVE MY FREE SEAT