The Doors Close In...
In weddings, there are
no do-overs
no do-overs
You started your wedding planning biz because you had an aha moment.
(like when Sarah Blakely from Spanx realized pantyhose wasn't doing the job of shaping her lumps and bumps).
Your business exists today because you wanted more out of your life and career–and you were NOT about to settle for some windowless office job, lining someone else's pockets.
To say you've worked hard to get where you are is an understatement. You've put in the time–between online education, Googling #allthethings, building your website, and let's be honest–making it up as you go along....
You’re determined to get things right. You want to provide your couples with an incredible wedding planning experience, all while growing a recognized brand in the wedding industry.
In fact, the idea of being a wedding planner has you more excited than you’ve ever been about your career (like, do you really get to do THIS for a living?! *pinch me*).
And you’re eager to learn everything you can about planning weddings–immersing yourself in the world of weddings
(we won’t talk about your stack of magazines, Pinterest boards, and the 15 wedding industry podcasts you binge on the daily).
But now that you’ve started up your wedding planning business, you’ve got sooooo many questions (it can feel SO overwhelming trying to figure out what’s the *right* way to plan high-end, magazine worthy weddings).
And every new client you book brings up new questions and challenges–making you wonder if you’re really cut out for this whole wedding planning thing...
Feeling intimidated by the more “well established” planners in your area... who seem to have it all figured out (or at least that’s how it looks on Instagram)
Doubting whether you can really make this work and quit your full-time job. No wait, you’ve gotta make this work so you can quit your full-time job. You *don’t* want to be stuck building someone else's dream.
Struggling with figuring out how to plan, design, and coordinate weddings on your own–and always feeling like your one step away from making a mistake
Hustling hard to build your brand, get experience, and make enough money to pay back all you’ve invested in your wedding planning biz
In fact, you might be stuck in a place right now where you're...
Spending your free time trying to learn as much as you can–from just about anyone. And holy shit–there’s SO MUCH TO LEARN!
Doing work for literally pennies–or worse–for free, wondering how you’re going to make real money being a wedding planner
Wondering if there is a better and easier way to become a well-respected, high-end wedding planner who serves the BEST clients with ease…
I’m gonna take a wild guess that you’ve had these thoughts running through your mind...
"What does a design service *really* look like? What should I be including? How much should I be charging? HELP!"
“How TF do I get higher-end clients? I’m so sick of the DIY!”
"I thought it would be sooo much easier to grow my business. Why does it feel like I’m just making it up as I go along?"
"How do I design a wedding? *sigh* I’ve never done something like this before. Am I even capable of it? I feel like a total fraud!"
"How the HECK do I get my work published in bougie magazines and blogs? It feels impossible!"
"I’m so scared I’m going to make a mistake planning my couple’s dream wedding. Am I doing this right?"
"How do I elevate my client experience? I want to be the best wedding planner in the game!"
"To-do lists, timelines, proposals, mood boards, contracts, walk-throughs, meetings...
How is this all supposed to work?"
What TF should I be doing next?!
I want you to know that you can build your wedding planning business, get experience fast, and become that in demand wedding planner who’s known for high-end, badass events.
All it takes is having the right people in your corner to guide you, answer your questions, and show you the way.
Ready to kick your wedding planning biz up a notch?
The Planners Playbook is your secret weapon to planning, designing, and coordinating magazine worthy weddings.
All the training and support you need as a wedding planner to design, coordinate, and plan high-end weddings like a pro.
Design high-end, magazine worthy weddings that bring your couples’ story to life while also letting you flex your creative chops
Plan luxury weddings from A-Z like a pro without having to figure it out on your own
Serve your customers better than your competitors and turn them into raving fans
Simplify your planning process with a clear picture of how to work with your clients on any occasion or budget
Boost your productivity with solid systems and processes that make wedding planning easy
Reach a higher-end clientele that’s dying to work with you and craves your one-of-a-kind wedding planning experience
(so you can become that industry taste-maker everyone is dying to work with)
(we’re talking big budgets, tented weddings, stellar vendors, and perfected timelines)
(so they become your word-of-mouth champions and refer *more* luxe clients your way)
(like your timelines, checklists, workflows, proposals, contracts–you know, all the things)
(and deliver an incredible client experience)
(so that you can charge more money and scale your business)
Inside The Planner's Playbook, you'll learn how to:
Here’s What’s Waiting For You Inside The Planners Playbook:
Bonus Monthly marketing ideas and topics to help you attract high-end clients (and answer that age old question…. what the hell do I post on instagram today?)
Plug-in-Play swipe files you can implement into your business right away (so you don’t have to waste hours trying to figure it out)
Step-by-step planning guides to help you avoid making costly mistakes (while providing a high-end experience to your clients)
High-end wedding planning secrets, presented in an informative and actionable way on a specific topic related to planning, design, or coordination (so that you can plan high-end events like a pro)
Consider this your wedding planning bible. Skip making mistakes and get real-world advice from a 12-year industry veteran on how to plan, design, and coordinate your weddings. Every burning question you have about wedding planning is answered in our monthly playbooks.
Every month you’ll receive a NEW Playbook straight to your inbox. Filled with tangible and tactile advice on everything from how to plan a tented wedding, to preparing client budgets, mapping out your client journey, pricing your services, and putting together design proposals.
Monthly Playbook Delivered To Your Inbox
Inside your monthly playbook:
With the Planner’s Playbook, you'll have the confidence you need to plan, design, and coordinate high-end weddings.
Leaning on community is how you build, scale, and grow a profitable wedding business. There is nothing like surrounding yourself with like-minded go(al) getters. As a Playbooker, you are encouraged and supported by YOUR fellow planners, so you can receive support 24/7.
Starting and running your wedding planning business can feel overwhelming–and isolating. Our fiercely supportive community of planners and experts are just one click away inside our private group. So, the next time you have a burning question (like HOW DO I DO THIS?!), all you need to do is ask your fellow Playbookers and our community experts for their advice.
Fiercely Supportive Community
When you join The Planner’s Playbook, you get a new member added to your team: me! 💁🏼♀️ Imagine what it would be like to have a 12-year veteran in your back pocket, helping plan your weddings in real time.
Members of The Planner’s Playbook enjoy monthly live coaching sessions where all your burning questions get answered. Submit your questions in advance, or join me and your fellow Playbookers on a live call–and get priceless feedback and advice.
Live Monthly Coaching With Q&A
The Planner’s Playbook is more than just learning everything there is to know about how to be a bomb-dot-com wedding planner. We want you to take what you learn and put it into action!
Inside our powerhouse planning workshops, get together with your fellow Playbookers to take action on everything from marketing to goal setting. Our quarterly workshops are how you get more done and implement the Playbooks into your business.
Powerhouse Planning Group Workshops
totally free, juicy bonuses
We won't be keeping The Planner's Playbook at this price for long. When you join now, you’ll be locked into our founding members rate for as long as you're a member.
Discounted Lifetime Investment
Consultations can feel overwhelming–and you can quickly loose control if you're not prepared for the sale. My consultation check-list will take the guess work out of how to have a sales call where–you guessed it–you land the sale!
Consultation Check-List
Do you want more confidence in the sales emails you send to your potential customers and how you run your client consultations? With my sale scripts bundle, you can plug-n-play these scripts into your sales process and watch your calendar (and bank account) fill up quickly.
Sales Scripts Bundle
The *secret* recipe for wedding pros who want to book high-end clients in the wedding industry. Inside The Client Cocktail, learn my client attraction formula for wedding planners who are ready to book out their business with magazine worthy weddings.
The Client Cocktail Bundle
The Client Cocktail eBook & Workbook
4 High-Impact Training Videos to attract, sell, and serve magazine worthy clients
Step-by-Step Guides including ideal client archetypes, selling to different personalities, and more
Implementation Checklist
Client BFF Masterclass - How To Get Into Your Ideal Client's Head
Data Mining Swipe Files
Auto-Response email (that gets them engaged)
Questionnaire template (so you can get more juicy info)
First email (that moves them to act)
Follow-Up Email (that engages)
Third email (with urgency and scarcity)
The "Magic Email" (it works every time)
Consultation script (that'll have them begging for a contract)
Monthly playbook focused on wedding planning, design, or coordination, delivered on the 3rd of each month. Filled with tangible and tactile advice on everything from how to plan a tented wedding, to preparing client budgets, mapping out your client journey, pricing your services, and putting together design proposals.
Plus these incredible FREE bonuses:
BONUS: Sales Scripts Bundle
($97 value)
BONUS: The Client Cocktail Bundle
($1,348 value)
BONUS: Discounted Lifetime Investment ($1,000++++)
BONUS: Consultation Check-List
($127 value)
Total Value = $3,920
Normal Monthly Price = $199
Today's Price = $57 per month
Here's What's Waiting For You Inside The Planner's Playbook
Live monthly coaching call with Q&A on the 15th of each month. Members of The Planner’s Playbook enjoy monthly live coaching sessions where all your burning questions get answered. Join the call to ask questions, or listen in and get real-world advice on how to do just about anything in your wedding planning business.
Fiercely supportive community. Our community of planners and experts are just one click away inside our private group. As a Playbooker, you are encouraged and supported by YOUR fellow planners, so you can receive support 24/7.
Powerhouse planning workshops every quarter. Get together with your fellow Playbookers to take action on everything from marketing to goal setting. Our quarterly workshops are how you get more done and implement the Playbooks into your business.
BUT ONLY IF YOU JOIN TODAY
Cancel at any time
When you join today, you'll get a $50 gift card to the Candice Coppola Shop + a 40% off promo code.
Let's Go!
Spend it on whatever tools and resources you want. It's my special gift to you! Inside the shop you can grab past Playbooks and resources to level-up your biz.
my gift
to you!
I asked our members why they believe you should join The Planner's Playbook today...
Click their gorgeous faces to hear from them personally
"This is perfect for anyone who is just getting started or even for seasoned planners. The insight and tools that are provided for us are truly a game changer."
Alexa Aldana
"If you have big dreams and aspirations, there's no better way than by learning from someone that's already accomplished what you want to do. Not only has Candice accomplished so much, she GENUINELY cares about us and wants us to grow and succeed. She tailors the material to our needs so that we can continue to make progress and make our goals."
Desirée adams
"[The Planner's playbook] is SO worth the investment and I wish I would've joined sooner! It's a plethora of information that is incredibly useful."
Mae Mallon
"If you’re looking to learn from experience planners and designers, grow your business and build relationships with other like-minded people, The Planners Playbook would give you all three plus more."
marcia simon alphonso
"Even if you consider yourself a good wedding planner, I think anyone could benefit from PP. I myself struggled to develop systems and processes that worked, and before I always felt there was something missing. It really helps to keep me organized."
alex baillie-david
"If you need support in a planning business, especially if you're newer to the game, this is an absolute must-have. I wish this was around when I first started my business because it was so hard to learn these things on my own!"
sarah brehant
"Just do it. The community is bar none, Candice holds nothing back, & you will be able to truly dream larger than ever before & believe that it’s possible to achieve! PP gives you the tools, support & community you need to make it happen!"
Elizabeth Rabbitt
"There's never a better time than right now!"
Alyssa Alvarez
Our members are from all over the globe...
The Planner's Playbook is for wedding planners who are 5 years or less into growing their wedding planning business. You might be working with clients already–or you could be at the beginning stages of your wedding planning business journey.
Less Than 5 Years Into Your Wedding Planner Journey
You're ready to sharpen your skills, grow your design confidence, and plan high-end weddings like a pro. And in order for you to grow your wedding planning business, you have to show up fully inside the program. You're not about making excuses–because you came here to work!
Committed To Showing Up Fully
You don't mess around when it comes to these values in your business and our industry. The world, wedding industry, and YOUR business is a colorful, diverse place– and you're here to keep making it better. Inside The Planner's Playbook, we
believe that love is love.
Core Values Include Diversity & Inclusion
You're no tire kicker and you know that this is an investment - not just in the money you spend - but in your time. Our diverse group of wedding planning entrepreneurs show up for their business every day with grit, determination and enthusiasm. You are one of them.
In It To Do The Hard (+Heart) Work
You know what it's like to play small, but you also know no one has done anything great by staying quiet. You're ready to step into your business and your role as CEO. It's time for the industry to hear your voice, so let's make some noise.
Ready To Stop Playing Small
(that’s talked about and booked out in advance)
Are you ready to create an in-demand business and become the go-to planner in your area?
Becoming the best wedding planner in the game follows a proven path…
I thought so! But didja know that...
The Planner’s Playbook focuses on three key strategies that transform your wedding planning business into a successful, profitable, and recognizable brand.
it's what we call the playbook pillars...
Planning
Design
Coordination
The planning process is everything that you do to ensure the wedding runs smoothly; from building your vendor team, creating timelines, reviewing contracts, building to-do lists, managing logistics, and budgeting.
Inside The Planner’s Playbook, we tackle every facet of planning from A to Z.
Floor plans, linen swatches, mood boards, paper stories, lounge set-ups, tent designs–oh my! Designing a wedding is where you get to flex your creative muscle, curating a one-of-a-kind experience for your couples and their guests.
When you’re a member of The Planner’s Playbook, we teach you how to design your weddings with confidence.
It’s the wedding day! Discover how to execute your events flawlessly as we teach you how to manage the run of show–and deal with anything that gets thrown your way.
Wedding days can be unpredictable, but with The Planner’s Playbook, you’ll be ready to take on any challenge that pops up.
planning
design
coordination
You can't be a professional in this crazy events world if you're not committed to learning & keeping up with industry changes. The playbooks are so so detailed & informative, the community offers such valuable advice, and the workshops & office hours are great to listen to, even if you don't have a question to submit. Plus, all the inspiration from seeing & reading about what everyone else is up to. I love it all!
"The playbooks are so so detailed & informative."
Fete & Festoon
Anja
The Playbooks are a GOLD MINE of information and help my business grow in leaps and bounds!
"I look forward to each playbook's release!"
Desiree
Verve event co
Not only are the Playbooks filled with tried and true experiences and practical steps but you’re able to ask questions, get feedback from and connect with other creatives.
"My favorite feature is learning and building relationships."
Imagine it events & decor
Marcia
Hear straight from our members about their favorite features inside The Planner's Playbook...
We know you're going to love The Planner's Playbook.
And that's why you can cancel your subscription to The Planner's Playbook at any time. We know the content, training, community, and coaching inside the program will be a game-changer for your business.
If you're not completely satisfied with the program, you can cancel your membership–wedding planner's honor!
cancel at
any time
guarantee
100%
Hold up — who just became your new mentor?
Hey there, I’m Candice Coppola! I'm a business coach, skincare junkie and Bravo-holic living my best life on an island in the Caribbean.
Before selling my company in 2019 (to focus full-time on mentoring visionary wedding pros like you), my team and I worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that mattered in our clients' lives.
I started Jubilee Events with NO experience, NO contacts, and no real training or support. Even so, I signed high-end clients from the very start of my business and produced events in excess of $1,000,000.
I went on to write and publish two books, get featured in countless publications, and build a team that supported my business — while I moved to Barbados and married the man of my dreams.
Oh, and I built my wedding planning and design business, Jubilee Events, from zero to six-figures in the first 2 years.
Let’s just say — I know what it takes to run a successful wedding industry business. And I can pretty much plan, design, and coordinate a wedding with my hands tied behind my back.
I've been in the trenches, where you've been. I've bustled hundreds of dresses, laid down linens, kept the crazy under control, and busted my ass to plan events for my clients (and build a powerhouse business I was proud of).
Now, I’m committed to helping wedding planners, like you, gather all the tools you need–with all the shortcuts I wish I had when I started.
I've been through every planning scenario imaginable. And throughout my career, I've learned how to master the art of planning high-end, magazine worthy weddings.
From tented weddings at private estates to destination events on tropical islands, I've helped hundreds of couples plan extraordinary events. And now I’m teaching you the exact formula I used throughout my career to plan high-end weddings like a pro.
I want to teach you how to plan, design, and coordinate your weddings with more ease and creativity. Oh, and give you all the shortcuts you need so you don't have to make the same mistakes that I did.
(although I really don't recommend doing that)
My Work
A brief snapshot of the hundreds of weddings my team and I planned, designed, and coordinated over the years.
"I'm booking more clients and I feel more confident when I begin working with a new client!"
is booking more clients
haley
My onboarding process is lightyears ahead of what it was! I'm booking more clients and I feel more confident when I begin working with a new client! I feel like I'm starting to get my feet under me on my processes when working with clients.
With the Planner’s Playbook, you'll have everything you need to plan, design, and coordinate high-end weddings.
Training
Community
Action
Support
I'm not joking when I tell you that I've been through *every* wedding planning scenario imaginable.
I know that in order to grow your wedding planning business, you've got to become the best in the game.
Inside The Planner's Playbook, we teach you the in's and out's of wedding planning–including how to design and coordinate
your events.
You can't do business alone–and as long as I'm around, you'll never have to.
I know just how important community is. It's your lifeline as you scale and grow your business. That's why we've built community into The Planner's Playbook–where you'll network with other planners from all over the world.
We're just one click away to offer you support, encouragement,
and advice.
Wanna make progress? You've got to
take a step forward.
Inside The Planner's Playbook, you won't just learn how to be the best wedding planner–you'll also have the support system to take action in your business and get shit done.
I know it's hard to find the time to do it all, and that's why we've included our powerhouse planning group workshops.
Ever wish you could just jump on
a zoom call with someone you admire, and ask them all your burning questions?
Inside The Planner's Playbook, we offer you the support you need to grow your wedding planning business. Our monthly coaching calls are your opportunity to get direct, personalized feedback from me (hey!) on just about anything.
When you're a Playbooker, you'll always have a trusted mentor to lean on.
Imagine all the things you could accomplish if you had the right resources and support to guide you.
This is why I've created The Planner's Playbook.
With all the time and money you’ve invested in your business, you deserve to become the best wedding planner in the game.
I don’t want you to waste your time or money trying to figure out all the steps you’ll need to take in order to grow your skills as a wedding planner and designer.
And you’re just one step away from having a wedding planning business that…
Designs gorgeous, magazine-worthy weddings that grace the pages of your favorite bridal magazines, blogs, and IG accounts
Reaches high-end clients who are *dying* to work with you, becoming a sought after brand in your area
Runs like a well-oiled machine, with the right systems, processes and automations in place to support your customers
Confidently helps couples make decisions without the fear of making mistakes
Becomes an industry leader, setting trends for the wedding industry
Is uplifted by a community of wedding planners, who are building their business right alongside you and want to see you succeed
Has the support of a trusted business coach, who's been where you've been and guides you on making the RIGHT decisions to grow your wedding planning business
Moves from side-hustle to full-time gig–becoming a business that’s profitable and recognized
You can join us today inside The Planner’s Playbook.
You can keep spending your free time trying to learn as much as you can–from just about anyone. Downloading free templates, getting sucked into courses that don’t teach you much, or free Facebook groups that don’t offer any real support or knowledge...
Doing work for literally pennies–or worse–for free, wondering how you’re going to make real money being a wedding planner…
or...
And take that first step toward sharpening your skills and growing confidence–so that you can plan high-end weddings like a pro.
Who is The Planner's Playbook meant for?
If you've been in business as a wedding planner for less than five years, The Planner's Playbook was created just for you.
We know you've got questions...
How fast can I expect to see results?
If you implement the strategies inside The Planner's Playbook, I guarantee you'll see IMMEDIATE results. Yes–results right away *pinky swear*
How much time will it take me to go through the materials?
This is a go at your own pace training–so as much time as you want! On average, expect to spend 2-4 hours a month working through your Playbook, engaging in the community, and attending our Office Hours.
If I don't like the program, can I get a refund?
Due to the digital nature of the product, there are no refunds available for The Planner's Playbook. We have a 100% cancel at any time guarantee. Don't love the program? You can cancel your subscription at any time.
I don’t have a business yet. Do I need this?
Yes, you absolutely need this. I wish this was around when I started. Do yourself a favor and fast track your success by learning everything you need to know about planning, designing, and coordinating high-end weddings.
How long will I have access to the program materials?
You'll have access to The Planner's Playbook–including your monthly trainings, the community, coaching calls, and workshops–for as long as you're a subscribed member.
I'm ready to sign up! How do I get immediate access to The Planner’s Playbook?
Whoohoo! We're so glad you want to join us inside The Planner's Playbook. To sign up, click one of the "I'm ready to get started" buttons on this page. You'll be taken to our secure check out form. Once complete, you'll have immediate access to The Planner's Playbook.
We can't wait to welcome you into our community!
xo,
Candice
When I was just starting out... I wish I had a resource like The Planner’s Playbook to guide me through all the questions that popped up. I could have saved A LOT of time and money learning the wedding planning ropes.
I know how hard you’ve worked to get to where you are today–but I don’t want you to keep working at this pace without having a support system to help you.
Your business deserves to thrive and grow–in whatever direction you want it to.
If you’re *still* reading this, I know you’re feeling called to make some changes in your business (you’re our risk-taker, afterall). Whenever I’m thinking about making a change or an investment in my business, I ask myself - what would life be like for me in one, three, or even six months from now if I decided to make a change?
I want to ask that same question of you.
Just know that you’ve *got* this, and I’m here to support you in growing a profitable wedding planning business with purpose.
I see you out there busting your butt to build and grow your wedding planning business. In fact, I consider you to be the ultimate risk-taker…
The kind of risks YOU take don't come easy. They require confidence, grit, and hard work. All of which, btw, you've got.
Most people don't get as far as you've gotten. How's that? Because most people don't take the risk of starting their own business.
And that's why you're the ultimate risk-taker. There's nothing you can't learn, figure out, or do. Your business is living proof of that.
Pull up a seat–and let’s have a heart to heart. Here’s the truth (straight and with no chaser)…
Here's What's Waiting for you Inside The Planner's Playbook When You Join Today
Monthly playbook focused on wedding planning, design, or coordination, delivered on the 3rd of each month. Filled with tangible and tactile advice on everything from how to plan a tented wedding, to preparing client budgets, mapping out your client journey, pricing your services, and putting together design proposals.
Plus these incredible FREE bonuses:
BONUS: Sales Scripts Bundle
($97 value)
BONUS: The Client Cocktail Bundle
($1,348 value)
BONUS: Discounted Lifetime Investment ($1,000++++)
BONUS: Consultation Check-List
($127 value)
Total Value = $3,920
Normal Monthly Price = $199
Today's Price = $57 per month
Live monthly coaching call with Q&A on the 15th of each month. Members of The Planner’s Playbook enjoy monthly live coaching sessions where all your burning questions get answered.
Fiercely supportive community. Our community of planners and experts are just one click away inside our private Facebook group. As a Playbooker, you are encouraged and supported by YOUR fellow planners, so you can receive support 24/7.
Powerhouse planning workshops every quarter. Get together with your fellow Playbookers to take action on everything from marketing to goal setting. Our quarterly workshops are how you get more done and implement the Playbooks into your business.
BUT ONLY IF YOU JOIN TODAY
Cancel at any time
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