a wedding planning educational program by candice coppola
Are you ready to stop being the best-kept secret in your market?
Learn how to design weddings that wow, market with strategy, and use AI to run a business that looks—and books—like it belongs at the top.
The Planner’s Playbook is your monthly membership to help you elevate your aesthetic, attract high-paying clients, and grow a brand that actually reflects your talent. With expert-led trainings, done-for-you tools, and a community of bold planners like you, you’ll finally have the strategy to back up your talent—and the bookings to prove it.
"This is SO worth the investment and I wish I would've joined sooner!"
— Mae Mallon
"The Playbooks are a gold mine of information and help my business grow in leaps and bounds!"
— desiree adams
Becoming the best wedding planner in the game follows a proven path…
The Planner’s Playbook is built around three core strategies that transform your business from “just another planner” into a profitable, recognizable brand.
We call them The Playbook Pillars™—because when these three levers are working together, you don’t just plan beautiful weddings…
You build a business that books itself.
Systems &AI
Design
Visibility
You can’t plan high-end weddings with low-end systems.
You’re not struggling because you’re unorganized—you’re struggling because no one ever showed you how to run this thing like a business. Inside The Planner’s Playbook, you’ll get monthly AI tools, custom GPTs, and workflow upgrades that help you plan faster, market smarter, and stay ahead of the chaos. We’ll show you how to use smart tech to automate timelines, create systems you can stick to, and finally run your business like the creative CEO your brand deserves.
This isn’t about making things look pretty. It’s about making your work impossible to ignore.
Luxury clients don’t just want a planner, they want a visionary. Someone who can take scattered Pinterest boards and turn them into a cohesive, elevated experience that feels expensive and fully thought out. Inside the Playbook, you’ll learn how to pitch bold ideas, build compelling visual narratives, and lead with the kind of creative direction that makes people say, “We have to hire her.” This is how you go from safe and standard… to styled, sold-out, and in demand.
Because even the best planner in the world won’t get booked if no one knows she exists.
Marketing isn’t just about visibility—it’s about positioning. You’ll learn how to craft messaging that hits, create content that converts, and build a brand that doesn’t just look good… it makes people trust you, desire you, and pay you. No more winging it on Instagram. No more blending in online. Just a powerful marketing system that attracts premium clients and makes your brand the obvious choice in a sea of “nice options.”
systems & ai
wedding design
visibility
You weren’t born to plan “just okay” weddings
You’ve got taste. Vision. Big-league instincts.
So why are you still booking budget clients who drain your energy—and saying yes to weddings that don’t reflect your style or skill?
It’s not your talent that’s holding you back. It’s the lack of a real strategy—the kind that positions you as the planner, not just another option.
The Planner’s Playbook gives you the tools, training, and direction to build a brand that turns heads—and a business that books itself.
Design Like a Creative Director
Market Like a Standout Brand
Leverage AI Like a Modern CEO
Price, Package & Sell With Purpose
Simplify Your Process Without Losing Your Mind
Attract Clients Who Respect Your Work—And Your Rates
Craft bold, high-end weddings that reflect your clients’ vision and your signature style—so your portfolio finally screams, “This planner gets it.”
Say goodbye to blending in. Learn how to position yourself with confidence, show up with clarity, and attract premium clients who already trust you.
Use smart tools and automations to streamline your workflow, spark ideas, and reclaim your time—without sacrificing quality.
Ditch the guesswork and learn how to price for profit, sell with strategy, and turn inquiries into booked-out calendars (without the awkward sales energy).
Build systems that keep you organized, on-brand, and always one step ahead—so you can deliver five-star experiences with zero burnout
No more ghosting. No more “Can you lower your package?” Just aligned clients who see your value and are ready to invest.
Inside The Planner's Playbook, you'll learn how to:
Hey there, I’m Candice Coppola! I'm a business coach, skincare junkie and Bravo-holic living my best life on an island in the Caribbean.
Before selling my company in 2019 (to focus full-time on mentoring visionary wedding pros like you), my team and I worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that mattered in our clients' lives.
I started Jubilee Events with NO experience, NO contacts, and no real training or support. Even so, I signed high-end clients from the very start of my business and produced events in excess of $1,000,000.
I went on to write and publish two books, get featured in countless publications, and build a team that supported my business — while I moved to Barbados and married the man of my dreams.
Oh, and I built my wedding planning and design business, Jubilee Events, from zero to six-figures in the first 2 years.
Let’s just say — I know what it takes to run a successful wedding industry business. And I can pretty much plan, design, and coordinate a wedding with my hands tied behind my back.
I've been in the trenches, where you've been. I've bustled hundreds of dresses, laid down linens, kept the crazy under control, and busted my ass to plan events for my clients (and build a powerhouse business I was proud of).
Now, I’m committed to helping wedding planners, like you, gather all the tools you need–with all the shortcuts I wish I had when I started.
I've been through every planning scenario imaginable. And throughout my career, I've learned how to master the art of planning high-end, magazine worthy weddings.
From tented weddings at private estates to destination events on tropical islands, I've helped hundreds of couples plan extraordinary events. And now I’m teaching you the exact formula I used throughout my career to plan high-end weddings like a pro.
Planning high-end weddings doesn’t have to mean pressure, burnout, or figuring it all out on your own. I’ll teach you how to bring your vision to life with ease, style, and the kind of behind-the-scenes strategy that took me years to figure out.
(although I really don't recommend doing that)
Everything You Need to Grow a Standout Planning Brand—All in One Place
Every month you’ll receive a NEW Playbook straight to your inbox to help you start, scale, and grow your planning business. Filled with tangible and tactile advice we go all-in on the topic of the month to help you sharpen your skills and grow your wedding planning business. You'll fast track your wedding planning business success and grow quicker than if you tried to figure it out on your own.
The Planner's Playbook Framework
When you join The Planner's Playbook today, you'll get immediate access to four of our signature business courses inside the program. Each course comes with it's own videos, workbooks, and resources to help you master these areas of marketing, design, and sales!
Signature Courses on Sales, Marketing & Design
monthly playbook
Each month you'll get a powerful shortcut—whether it’s a custom GPT to help you plan smarter or a tutorial to automate your workflows and reclaim your time.
AI Tools + Shortcuts
No more wondering what to post. Each month, get plug-and-play strategy and topic ideas designed to help you stand out, get seen, and attract premium clients.
monthly marketing plan
Get the answers you need, when you need them. Join our live group coaching sessions each month and get personalized feedback on your most pressing business challenges - straight from Candice!
group coaching calls
Get instant access to foundational trainings on sales, marketing, Pinterest, blogging, and design. These courses give you the tools to market like a pro and build a brand that books.
4 Signature Courses
Learn from the best in the industry. From design strategy to sales psychology, our guest experts bring the goods.
Guest Expert Trainings & Masterclasses
Step-by-step guidance delivered monthly to help you level up your design skills, streamline your systems, and grow with intention—not guesswork.
Exclusive audio coaching, behind-the-scenes insights, and real talk you won’t hear anywhere else—perfect for your next admin day or coffee walk.
Members Only Podcast
Surround yourself with planners who actually get it. Inside our private group, you’ll find collaboration, connection, and 24/7 encouragement.
Fiercely Supportive Community
Don't worry, we never share your email address and you can unsubscribe at any time.
We literally just closed the doors to the program, friend! But get on the waitlist below so you'll be the first to jump into the program when we open enrollment again.
Oh shoot! You literally *just* missed joining us inside The Planner's Playbook.
© 2011- 2025 candice coppola LLC. our website is protected by copyscape. if you copy our work, we will pursue legal action. PRIVACY POLICY | TERMS & conditions | earnings disclaimer